Nigerian artistes earn N60bn from Spotify in 2025 — 3% higher than in 2024

Spotify has revealed that Nigerian artistes garnered over N60 billion in revenue on the streaming platform in 2025.

In a report titled ‘Loud & Clear’, the company said the music ecosystem is expanding rapidly, deepening its local impact, and continuing to travel globally, with earnings increasing by more than 140% over the past two years.

The report also noted a rise in listener engagement, with Nigerian artistes recording 30.3 billion streams and 1.6 billion listening hours on the platform.

They were also discovered by first-time listeners more than 1.3 billion times, marking a 26% increase compared to 2024.

In Nigeria, local acts maintained a strong presence, accounting for more than 80 per cent of the tracks featured on Spotify Nigeria’s Daily Top 50, highlighting the influence of homegrown talent on the country’s listening habits.

Local consumption of Nigerian artistes also grew by 170% year on year on Spotify.

The data also highlights growth across key segments. Local streams of Nigerian female artistes rose by 55% year on year, while streams of Nigerian indigenous artistes increased by 75%.

Independent artistes and labels accounted for about 58% of all royalties earned by Nigerian artistes on Spotify in 2025, underscoring their growing role in the country’s music industry.

Nigerian music also continued to gain global traction, appearing in about 320 million user playlists worldwide and more than 12 million in Nigeria. In total, over 60 million playlists featuring Nigerian artistes were created on the platform in 2025.

The data also reflects the diversity of listening habits in Nigeria, with genres such as pop urbaine, alternative pop, anime, emo and drill recording rapid growth over the past five years.

Spotify’s editorial playlists also helped boost artiste visibility, with nearly 2,000 Nigerian artistes added to them in 2025.

Speaking about the report, Jocelyne Muhutu-Remy, Spotify in Africa’s managing director, said Nigeria’s music industry continues to stand out for its creativity, innovation and growing global cultural influence.

She added that the ‘Loud & Clear’ report highlights how Nigerian artistes are reaching wider audiences worldwide while also building stronger connections at home and creating sustainable career paths in the industry.

“Nigeria’s music story continues to be one of creativity, innovation and global cultural influence. What we’re seeing is a market where talent is not only reaching new audiences around the world, but also building deeper connections at home,” Muhutu-Remy said.

“For us, Loud & Clear is an opportunity to spotlight the evolving pathways artists are taking to build sustainable careers, and to show the many ways Nigerian creators are shaping the future of music.”

Nigerian artistes got royalties worth over N58 billion in 2024, which doubled the figure of 2023 and was five times greater than that of 2022.