Backlash trails Bokku Mart advert allegedly disrespecting  Igbo tribe

Bokku Mart, a Nigerian retail chain has come under intense online fire after after an advertisement featuring influencer Defolah was judged as promoting ethnic prejudice.

The controversial video, which has since been taken down, showed the influencer comparing the store’s prices with those in open-air markets with remarks that were found offensive.

She had said in the clip, “So you mean I can get beans and garri Ijebu at Bokku without any Omo Igbo cheating me?

“It is so relaxing to shop without someone pulling you from the left and right shouting my colour.”

The comments sparked widespread outrage across social media, with critics accusing Bokku of endorsing ethnic stereotypes and disrespecting the Igbo tribe.

In response to the uproar, Defolah publicly apologised, clarifying that her statement was not meant to demean any ethnic group.

“I sincerely apologise. It was never my intention to promote any form of tribal bias or disrespect to the Igbo people,” she said.

However, the apology has done little to quell the backlash, as many Nigerians continue to call for a boycott of Bokku Mart.