UBA emerges strongest Nigerian brand, rises from 9th spot to become No1

Africa’s global Bank, the United Bank for Africa, has emerged the strongest Nigerian brand in 2025.

An Independent Report by Brand Finance, a leading international brand valuation consultancy, which was released earlier this week, showed that UBA rose from 9th spot to become the strongest Nigerian brand.

Brand Finance report said the bank is closely followed by First Bank, describing UBA’s movement as the highest accolade for brand strength.

According to the report, the bank covets score of 92.4/100 and corresponding AAA+ Rating, adding that UBA also ranks as the 13th strongest banking brand globally among the top 500 banking brands.

The report added, “UBA performs strongly across all key research metrics, earning notably high scores in brand familiarity, preference, and consideration, indicating strong consumer trust and loyalty.

“Notably, the bank scores exceptionally well on price acceptance, outperforming other leading African peers – such as Capitec in South Africa and Equity Bank in Kenya – on this metric.

“During this past year, UBA has prioritised digital banking, innovation, and technology investments, which are crucial drivers of brand strength in Africa’s banking sector. The focus is aimed at improving the customer experience and deepening engagement with consumers going forward.”