E-commerce giant, Amazon to compete with Konga, Jumia as it expands to Nigeria
American e-commerce giant, Amazon, is set to disrupt the Nigerian e-commerce space as it plans to launch in the country in April 2023.
When it launches, Amazon will compete with established e-commerce firms in Nigeria such Konga and Jumia.
Amazon, according to a report by Business Insider, will be expanding to five countries across Africa, Europe, and South America, while maintaining its base in the United States of America.
The five countries are Belgium, Chile, Colombia, Nigeria, and South Africa.
The report says this could result in more competition for local e-commerce companies, which operate across Africa, and Mercado Libre, a leading online marketplace in Latin AUS-based.
The report also revealed that all countries plan to launch their marketplace and access Amazon’s fulfilment service, ‘ Fulfillment by Amazon’.
It said that Amazon’s prime membership programme is expected to be available at launch in Belgium, while other countries will get it shortly after their introductions.