Peak Milk begs CAN over insensitive Good Friday advert

The management of FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk, has apologised to the Christian Association of Nigeria.

The company pleaded for understanding after using the crucifixion of Jesus Christ as a metaphor to greet Christiana and promote its product on Good Friday.

The company said the social media’ advertisement has been withdrawn.

While acknowledging the sensitivity of the social media post “considering the sobriety of the season,” the organisation added that it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.”

The Executive Director of  FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, expressed remorse in a letter to the President of CAN, Archbishop Daniel Okoh, dated April 10 2023, titled, “Apology for the Good Friday social media post by the Peak Brand”.

It reads, “We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.

“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards”.

Recall that immediately the Good Friday greeting landed on the internet, the CAN in a statement described the advertisement as “insensitive, offensive, and totally unacceptable.”

CAN added that it was considering sanctions on the firm, including a boycott of their products by Christians.